Sampled from 5 of 奥林匹克频道's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0484C4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
CCTV奥林匹克频道APP是由国际奥委会授权,央视网负责管理和运营的手机应用软件,旨在向中国用户传播奥运赛事信息、传递奥运精神文化。 CCTV奥林匹克频道以奥林匹克赛事新闻报道为主,提供赛事视频播放、海量点播及精彩图文报道。内容涵盖夏季奥运会、冬季奥运会、青年奥运会、残疾人奥运会、亚运会比赛项目及参赛运动员。 【高清直播直击奥运赛场】 CCTV奥林匹克频道APP以中央电视台奥运节目为主,辅以CCTV-5、CCTV-5+及其他奥运类赛事内容,力求在超高清视频技术条件下完美呈现奥林匹克赛事新闻。 【海量内容个性化定制】 聚合央视海量资源,精选视频、图文、图集、专题等多样化资讯,为用户呈现赛场故事、奥运历史、运动员风采等优质内容,带您同步了解奥运赛事的台前幕后。 用户可自主订阅奥运项目、运动员内容,也可观看智能的推荐内容。 APP同时提供直播预约功能,评论互动功能,支持倍速播放、4K超高清视频播放、多语种字幕选择设置等贴合中国用户使用习惯的附加功能。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are 奥林匹克频道's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 奥林匹克频道 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0484C4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.