Sampled from 5 of Manage My Care's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#9C64BC bg
#A979C5
#5C2474 accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 8.4 words on average (longest 13), 40% speak to "you".
Manage My Care gives you access to outpatient appointment and referral information at all WA public hospital and health services. It lets you: • view dates and times of future appointments as well as referral information • update your contact details (e.g. address and phone numbers) • request to reschedule or cancel upcoming outpatient appointments for participating clinics • receive notifications about appointments and referrals • view directions, location, instructions and requirements for upcoming appointments.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Manage My Care's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Manage My Care runs a dark set with one background colour (#9C64BC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C2474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.