Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of MTN MoMo SA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#FCE40C accent
#111111 text
Screenshots
Icon palette
About this app
MTN Mobile Money (MoMo) makes managing your money affordable, simple, and secure. MoMo is available for everyone, on any South African cellphone number, and using it is as easy as tapping your phone's screen or keypad! Use the MoMo app to register for a MoMo account in minutes! The future of banking is here - No monthly fees, - No endless queues at the bank, - No carrying cash Here are just some of the striking features of the MoMo app: Safely store money Keep your hard-earned cash safe and secure with our enhanced safety features Send money instantly Send money directly to another MoMo wallet or as a cash voucher to any South African cellphone number Buy airtime and bundles Buy airtime, data, voice and sms bundles at no extra cost – even if you’re not on our network! Pay merchants and shops Simply scan and pay for products and services from a growing number of businesses that…
App details
What you can learn from MTN MoMo SA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are MTN MoMo SA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MTN MoMo SA runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCE40C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.