Sampled from 6 of NetNewsWire: RSS Reader's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#9C141C accent
#FFFFFF text
It’s like podcasts, but for reading. NetNewsWire is a free and open source RSS reader. It shows you articles from your favorite blogs and news sites and keeps track of what you’ve read. It’s fast, stable, and accessible. If you’ve been going from site to site in your browser looking for new articles to read — or counting on the unreliable algorithms of corporate social media — let NetNewsWire bring you the news you want. It’s easy and fun. And it puts you, not billionaires, in control of your news. Features: * Direct feed downloading * Syncing via iCloud, Feedbin, Feedly, BazQux, Inoreader, NewsBlur, The Old Reader, and FreshRSS * Multiple accounts * Custom article themes * Reader view * Share sheet * Starred articles * All Unread and Today smart feeds * Folders * Importing and exporting OPML feed lists * Background refreshing * Searching * Hiding read articles * Timeline customiza…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are NetNewsWire: RSS Reader's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NetNewsWire: RSS Reader runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C141C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.