Sampled from 6 of mTOYOTA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#8C141C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Welcome to mToyota, the official app from Toyota for all your Toyota vehicle needs in your hand! With a fresh look and new features, mToyota offers easy access to various services, including: • Get Offer: Discover information and customize your dream car. • Test Drive: Easily book a test drive and check confirmation status directly from the app. • Appraisal Booking: Schedule an appraisal to check your current car’s market worth. • Track Order Status: Track the purchase process of your Toyota vehicle. • Service Booking: Book maintenance services at your favorite dealer and view the status of your vehicle's service progress. • T-InTouch: Enjoy advanced connectivity between you and your car (available only on certain models). Experience the convenience of accessing Toyota services and enhance your driving experience. So, what are you waiting for! Come and Download mToyota now for a bette…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are mTOYOTA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: mTOYOTA runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8C141C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.