Sampled from 6 of TOYOTA Wallet(トヨタウォレット)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4FC bg
#CFD6DD
#DC2464 accent
#111111 text
Reading the caption text from the screenshots in your browser…
現金派のあなたにも、自動車クレジット(ローン)による毎月の支払い派のあなたにも、 TOYOTA Walletであなたに合った上手なお支払い方法をサポートします。 トヨタのお支払い、スマホでもっと自由に。 【できること】 ■自動車クレジットのお申し込み あなたに合ったクルマの買い方を。 クルマの買い方も、お支払い方法のサポートも。 ■カーライフサポート クルマのおでかけも、ずっと便利に。 カーナビでのお支払い・EV充電・駐車場の予約など、おでかけに使える機能が満載です。 ■販売店でおトクで便利 販売店へのお支払い、いつでもどこでも クルマ購入はもちろん車検などの費用も、スマホでいつでもどこでもお支払いができます。 ■お店でのお買い物 いろんなお店で使える、スマホ決済に対応 おでかけ先でも、いつものお店でも、スマホ決済でカンタン・便利にお支払いができます。 【基本機能】 ■自動車クレジットのお申し込み アプリの操作で、場所を選ばず申し込みができます。 自動車クレジット(ローン)のお申し込みと、お支払いの管理が、アプリから可…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are TOYOTA Wallet(トヨタウォレット)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TOYOTA Wallet(トヨタウォレット) runs a light set with one background colour (#ECF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC2464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.