Screenshot style breakdown
Sampled from 6 of Billoo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4E4E4 bg
#C8C8C8
#FC1C8C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
BOLLETTA Billoo controlla la correttezza di tutte le voci della tua bolletta e se il prezzo che stai pagando sia corretto. PAGELLA Billoo valuta il contratto che hai con il tuo fornitore energetico e assegna un voto alla tua bolletta. La pagella ti aiuta a capire se l’offerta che hai stipulato sia tra le più convenienti o se stai spendendo troppo. PRATICHE Importi sospetti? Ci pensa Billoo ad attivare e gestire le pratiche con il tuo fornitore per cercare di farti ottenere un rimborso. MARKET In un unico posto puoi trovare tutte le migliori offerte presenti sul mercato e, se vuoi, cambiare fornitore in pochi passaggi. BILLOO PASS Funzionalità ancora più convenienti, offerte dedicate alle tue personali esigenze e servizi personalizzati con Billoo Pass.
App details
What you can learn from Billoo
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Billoo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Billoo runs a light set with one background colour (#E4E4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC1C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.