Sampled from 5 of Ice Cream Inc.'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F47494 bg
#D66682
#8C5CA4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Ice cream lovers you’ll like this ice cream simulator, make the ice cream of your dreams, mix flavors, add toppings and serve customers in food simulator. So many delicious flavors to get and mix together, create the best combinations in an ice cream simulator! The most popular being classic Vanilla, dark chocolate, fruity mango and juicy strawberry with added toppings in ice cream simulator. Mix ice creams, a frozen dessert made from cream, milk, sugar, and many different flavorings. There are many different types like soft serve cones, ice cream rolls, Frozen yogurt, Gelato and Dondurma. Become an expert ice cream maker! Create DIY ice cream cones, mixing together different flavors according to customer demand. Work as an ice cream seller, serving delicious frozen desserts to customers. How to Play Hold the ice cream dispenser to pour your ice cream flavor and try to match the mod…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Ice Cream Inc.'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ice Cream Inc. runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F47494) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C5CA4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.