Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of NowServing by SeriousMD's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4FC bg
#CFD6DD
#746CDC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The NowServing app helps connect you to your doctors, so you can receive the healthcare that you deserve. The NowServing app (by SeriousMD) was originally built to help inform you about your queue position, so you can make the most of your time. Roam around the mall, finish chores, have some coffee and go back to the clinic when it’s almost your turn. With the current situation the country is in, we've brought out a ton of new features to better keep both you and your doctors safe. Today, the NowServing app also gives you a way to: * Book a schedule with your doctor * Chat with your doctor's staff to ask for schedules or ask minor questions * You can be notified if the doctor is already IN and has started clinic * You will be notified if the doctor cancelled the clinic due to an emergency * You can now do online video consultations with your doctor * Save transcripts of your online …
App details
What you can learn from NowServing by SeriousMD
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are NowServing by SeriousMD's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NowServing by SeriousMD runs a light set with one background colour (#ECF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #746CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.