Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Binance.US - Buy Crypto & BTC's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141414 bg
#343434
#FCD404 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Binance.US is a leading crypto exchange trusted by millions of customers in the U.S. Securely buy and trade bitcoin and 190+ cryptocurrencies, including BTC, ETH, SOL, XRP, Dogecoin, and BNB, with low trading fees, powerful tools, and staking rewards. Whether you're new to crypto or an active trader, Binance.US gives you an easy way to access bitcoin and altcoins from one secure app. BUY, SELL & TRADE 190+ COINS - Easily buy and sell crypto using bank transfer - Link a bank account to deposit and withdraw USD with zero fees - Trade Bitcoin (BTC), Ethereum (ETH), Solana (SOL), XRP, Dogecoin (DOGE), Cardano (ADA), BNB, Polygon (MATIC), Avalanche (AVAX), Ethereum Classic (ETC), Stellar Lumens (XLM), and more LOW-FEE CRYPTO EXCHANGE - Start your crypto portfolio in as little as two minutes - Trade BTC, ETH, SOL, XRP, BNB, and more with low fees - Use live charts, real-time order books,…
App details
What you can learn from Binance.US - Buy Crypto & BTC
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Binance.US - Buy Crypto & BTC's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Binance.US - Buy Crypto & BTC runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #141414) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCD404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.