Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Simply Benefits's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#64C4DC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Simply Benefits is a one-stop-shop for employee health benefits. Our all-in-one platform allows employees to take better control of their health benefits in one simple place. We provide, manage, store, and bill employee health benefits so that they can focus on maintaining a healthy body and mind. This application provides the functionality to: • Quickly check available balances • Update account details, and details of your dependents • View your claims history and claims of your dependents • Find extensive information about your Simply Benefits coverage • Make claims, submit documents relating to claims
App details
What you can learn from Simply Benefits
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Simply Benefits's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Simply Benefits runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #64C4DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.