Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Neo Financial's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1C6CFC accent
#111111 text
Screenshots
Icon palette
About this app
Rethink your money with The Globe & Mail’s Top Growing Company of 2024. BOOSTED CASHBACK Money goes in. Cashback goes up. Get boosted cashback rates on your purchases as you save in your Neo Everyday account.¹ And earn an average of 5% additional cashback² at thousands of partners with eligible Neo products. A WINNING HAND IN YOUR POCKET Reward your spending with a suite of credit cards that earn Canada’s highest cashback rates. NO MONTHLY FEES The all-in-one Everyday account with no monthly fees, no minimum balances, and free everyday transactions. BUILD YOUR CREDIT HISTORY Neo secured credit cards help you build your credit score³ while earning instant cashback SAVINGS MADE SIMPLE Easily track progress and grow your money with our with our High-Interest Savings Account⁴. NEO MORTGAGE TM Get your best mortgage rate, fast turnaround, and expert support. CONTROL YOUR OWN MONEY Pa…
App details
What you can learn from Neo Financial
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Neo Financial's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Neo Financial runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C6CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.