Sampled from 6 of Oùra's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4E4 bg
#DDD6C8
#0494DC accent
#111111 text
Simplifiez vos trajets grâce à la nouvelle version de l’application Oùra ! Avec un design modernisé, une navigation plus fluide et une ergonomie repensée, profitez d’une expérience optimisée pour tous vos déplacements. Oùra vous aide à planifier vos trajets du quotidien ou occasionnels et à obtenir toute information utile au cours de votre déplacement. Les fonctionnalités principales : Calcul d’itinéraires : Indiquez vos points de départ et d’arrivée, ainsi que la date et l’heure de votre voyage. L’application vous proposera les solutions les plus efficaces pour vos itinéraires porte à porte, sur le territoire de la région Auvergne-Rhône-Alpes, en combinant l’ensemble des modes de transport disponibles : transport public régional, interurbain et urbain des 50 réseaux partenaires, vélo et véhicule individuel. Gestion des favoris : Pour vous simplifier la vie, paramétrez vos favoris et…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Oùra's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Oùra runs a light set with one background colour (#FCF4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0494DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.