Sampled from 6 of illico+'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#0C5C5C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
illico+ : plus de divertissement en français! • Installez l’application illico+ dès aujourd’hui et plongez dans un univers riche en contenus. • Profitez des productions originales d’ici, des séries populaires américaines et étrangères, des films récents, des documentaires captivants, des évènements en direct** et plus encore. • Reprenez votre visionnement où vous l’avez laissé et enregistrez vos contenus favoris pour les retrouver facilement. • Téléchargez vos contenus pour les visionner où que vous soyez et gérez vos profils sur un même compte. • Accessible partout au Canada sur les téléviseurs connectés, les appareils mobiles, tablettes et sur le web (illicoplus.ca). *Certaines conditions s’appliquent **Disponibles de manière occasionnelle et sujets à changement sans préavis. Certaines conditions s’appliquent.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are illico+'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: illico+ runs a dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0C5C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.