Screenshot style breakdown
Sampled from 6 of Temple & Webster's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6C4C3C accent
#111111 text
Screenshots
Icon palette
About this app
Imagine having everything you need for a beautiful home at your fingertips. With the Temple & Webster app, you do! From stunning furniture and homewares to handy home improvement essentials, discover over 200,000 products to help you create your dream home, whatever your style or budget. Quickly browse by category or room, refine and filter your results by your needs, and experience how our furniture looks in your home in real-time using our 'see in your room' augmented reality tool. Just getting started on your home decorating journey? Use customisable favourites lists to save anything that catches your eye - you can even share the lists with family and friends for a second opinion. Enjoy secure online payment options, fast shipping, 30-day change-of-mind returns on most products, plus world-class customer service, with our team available to answer all your queries.
App details
What you can learn from Temple & Webster
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Temple & Webster's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Temple & Webster runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C4C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.