Screenshot style breakdown
Sampled from 4 of Vård i Värmland's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCCCCC bg
#B3B3B3
#247CCC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Vi erbjuder digital vård för en rad olika besvär/symtom. Du betalar vanlig patientavgift på 200 kr. Är du över 85 år är vården avgiftsfri. Tänk på att sitta ostört när du genomför ditt samtal och använd headset för bästa ljudkvalité. Tänk också på att din egen internetanslutning kan påverka samtalskvalitén så säkerställ att du är uppkopplad. Observera att du inte kan få sjukintyg via appen och inte heller starka mediciner utskrivna via digital vård, då behöver vi träffa dig fysiskt för att göra en bedömning. Välkommen till våra digitala mottagningar!
App details
What you can learn from Vård i Värmland
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Vård i Värmland's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vård i Värmland runs a light set with one background colour (#CCCCCC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #247CCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.