Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Scottish Widows's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C343C bg
#2E5057
#FC242C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Can't see the install or update button? Our app only supports devices with iOS16.4 or higher installed. Please update your device to continue using our app. Please log in to our website to access your account. The Scottish Widows app brings your long-term finances to life, helping you own your tomorrow. Keep on top of what you have with us and connect the pensions, investments and insurance you have with other providers. We help you save, plan and protect, all in one app: - Build a holistic view of what you have with us and other providers. - Explore the future income you might get from all your pensions when the time comes, so you can decide if it’s enough. - Review your insurance cover and fill any gaps, so you know you’re protecting yourself and the things you love. All you need to get started is your National Insurance number.
App details
What you can learn from Scottish Widows
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Scottish Widows's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Scottish Widows runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0C343C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC242C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.