Screenshot style breakdown
Sampled from 6 of swisstopo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#C41C24 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
On the road with the best app of the year: the swisstopo app won the "Master of Swiss Apps 2021" award. Use the famous national maps to discover even the most remote places in Switzerland and topics such as hiking, cycling, snow sports and aviation. All functions and data of the app as well as offline use are free of charge. The app is free of advertising and does not require a login. - all scales from 1:10 000 to 1:1 million - current aerial image and historical maps - official hiking, mountain hiking and alpine hiking trails - closures of hiking trails - snowshoe and ski routes - SwitzerlandMobility routes - public transport stops ON THE ROAD - free offline maps (1:25 000 to 1:1 million) - draw, record, import and share your own tours - set tour type (hiking, cycling, mountain biking) and personal pace - tour guide (arrival time, remaining distance) - panorama mode (labelled pano…
App details
What you can learn from swisstopo
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are swisstopo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: swisstopo runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C41C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.