Screenshot style breakdown
Sampled from 5 of 纸飞机's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5CD4CC accent
#111111 text
Screenshots
Icon palette
About this app
IM聊天：支持发送语音短信、视频、图片（包括表情）和文字，是一种聊天软件，支持多人群聊（最高20000人）。 好友管理：纸飞机支持查找账号、查看通讯录好友添加好友和分享好友添加好友、二维码查找添加好友等几种方式。 实时对话功能：用户可以通过语音聊天室和一群人语音对讲，但与在群里发语音不同的是，这个聊天室的消息几乎是实时的，并且不会留下任何记录，在手机屏幕关闭的情况下也仍可进行实时聊天。 【纸飞机大会员】 -- 双倍上限：可加入多达1000个群组，拥有最多20个分组、10项置顶与20条公开链接，并同时登录4个帐号等等。 -- 表情动画：在您发送的消息中使用多种多样的表情动画。 -- 隐藏广告：纸飞机将不再向您的聊天窗口中投放广告。 -- 专属贴纸：具有特殊小姑哟的专属贴纸，每月更新。 -- 专属身份徽章：您的名称旁将显示--枚徽章以代表您正在支持政纸飞机继续发展。 【自动续费纸飞机大会员】 —— 订阅周期：1个月(纸飞机大会员连续包月产品)，12个月(纸飞机大会员连续包年产品）。 —— 订阅价格：以iAP申请信息为准，例如连续包月产品每月38元，…
App details
What you can learn from 纸飞机
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are 纸飞机's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 纸飞机 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5CD4CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.