Screenshot style breakdown
Sampled from 4 of Morelli Mayorista's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04B4F4 accent
#111111 text
Screenshots
Icon palette
About this app
¿Qué es Morelli Mayorista? Morelli Mayorista es una plataforma de Servicios Basada en la nube, que consta de una Aplicación Móvil orientada al cliente y un Tablero de Comando Inteligente que permite una interpretación Estratégica de las Ventas generadas por este Canal. Su misión esencial, es generar vínculos perdurables en el tiempo con sus clientes, poniendo a disposición una avanzada herramienta de comunicación. Novedades Morelli Mayorista recibe a los clientes en un visualizado de novedades y promociones. Una Herramienta de difusión masiva que posee notificaciones integradas con iOS. Esto permite anunciar efectivamente todas las novedades y acciones comerciales que se generan y obtener resultados de visualización y efectividad en la comunicación. Pedidos Online Morelli Mayorista facilita a los clientes la posibilidad de generar sus pedidos Navegando por toda la disponibilidad de p…
App details
What you can learn from Morelli Mayorista
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Morelli Mayorista's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Morelli Mayorista runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04B4F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.