Sampled from 6 of CaptainVet's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#047454 bg
#27876B
#649C7C accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 7 words on average (longest 11).
• Trouvez un vétérinaire près de chez vous • Prenez rendez-vous facilement en quelques clics • N'oubliez plus votre rdv : vous recevez un rappel de rdv avec tous les détails pour vous rendre à la clinique • Retrouvez l'historique de vos rdvs et reprenez rendez-vous avec votre vétérinaire en 3 clics • Bénéficiez d'un maximum de souplesse concernant votre rdv : modifiez / annulez vos rendez-vous à venir • Créez un profil pour chacun de vos animaux de compagnie. CaptainVet vous permet de prendre rdv facilement avec votre vétérinaire et de bénéficier aussi de rappels pour garder en bonne santé votre animal de compagnie : n'oubliez plus aucun vaccin grâce à CaptainVet. Nous sommes le leader de la prise de rdv en France dans le monde vétérinaire. CaptainVet a pour mission de vous garantir le bien-être de votre animal de compagnie, au travers des conseils avisés de votre vétérinaire. Sui…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are CaptainVet's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CaptainVet runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #047454) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #649C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.