Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Volkswagen's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#849CAC bg
#748997
#6C3C2C accent
#111111 text
Screenshots
Icon palette
About this app
The Volkswagen app is the digital companion for your Volkswagen. It enables you to use Volkswagen’s mobile online services and immerse yourself in the world of Volkswagen. Enjoy an extensive range of VW Connect services and features, for instance: • View your remaining range and current charge level even when you're not in the vehicle. • Use the air conditioning feature to bring your vehicle to a pleasant temperature before your journey, whenever you want or at your usual departure times. • View your vehicle's last parking position and share it with other apps to navigate to it. • Check whether your vehicle’s doors and windows are closed and the light is off. • Conveniently lock and unlock your vehicle remotely. • Plan destinations and routes in the app before you start your journey and send them to your vehicle. • Save the details of your preferred authorised workshop so that they ca…
App details
What you can learn from Volkswagen
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Volkswagen's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Volkswagen runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #849CAC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C3C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.