Screenshot style breakdown
Sampled from 6 of Vagabond Wines's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#ECAC3C accent
#111111 text
Screenshots
Icon palette
About this app
Embark on a unique wine journey with the new Vagabond Wines App, your personal gateway to self-pour wines, exclusive rewards, and loyalty perks at Vagabond. Designed for wine lovers and explorers alike, our app lets you explore a vast selection of award-winning wines on tap, pouring as much or as little as you like – all from the convenience of your phone. App Highlights: - Self-Pour Convenience: Simply open the app, choose your wine, and pour directly from our taps. Explore flavours from around the world at your own pace! - Loyalty Rewards: Earn loyalty points with each pour and enjoy exclusive perks as you progress. Every glass brings you closer to special rewards and discounts. - First-Time Bonus: New users enjoy £10 off their first glass! Perfect for discovering new favourites on your first visit. - Events and Pairing Tips: Access updates on special events, tastings, and pairing …
App details
What you can learn from Vagabond Wines
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Vagabond Wines's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vagabond Wines runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #ECAC3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.