Sampled from 6 of TOK CAM - Instant Film Camera's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5C4C2C accent
#111111 text
43 types of instant · CCD · film cameras. With just one click, instantly restore the authentic shooting experience, and you can even see the grain of the photo when zooming in! The initial inspiration for TOK CAM came from instant imaging cameras, which do not require film processing and development. Later on, we added many elements of film to provide users with a better experience. TOK CAM Main Features, besides basic camera and film simulation, it includes four major feature categories: 1. Creative Shooting Modes: Double Exposure, Half Frame, Tilt Shift, Spin Focus, Long Exposure 2. Lens Effects: Grain Lens, Low Light Lens, Light Leak, Vintage Prism, Veteran Texture, Sparkle Lens, Fisheye 3. Border Styles: Square, Wide, Airmail, Film Border, Vintage Date Stamp, Time & Location Watermark 4. Beauty Retouch: Big Eyes, Face Slimming, Skin Smoothing, Natural & Sweet Mode, one-click s…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are TOK CAM - Instant Film Camera's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TOK CAM - Instant Film Camera runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C4C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.