Sampled from 5 of Rutas Veracruz's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC9C24 accent
#111111 text
¡No te pierdas más en el transporte público! Descarga Rutas Veracruz, la aplicación que te permite moverte por las ciudades de Veracruz y Boca del Río de forma sencilla, segura y ecológica. ¡Viaja en autobús y ayuda a reducir el congestionamiento vial! Características principales: Rutas de autobuses en tiempo real Accede a las rutas actualizadas de los autobuses que recorren Veracruz y Boca del Río. Visualiza de forma rápida y clara el trayecto de cada línea. Encuentra las rutas cercanas Introduce tu origen y destino, y descubre qué autobuses te acercan a donde necesitas ir. ¡Nunca fue tan fácil planear tu trayecto! Fotografías de los autobuses Identifica fácilmente el autobús que necesitas. Consulta imágenes de los vehículos para no confundirte. Horarios aproximados Consulta los horarios estimados de los autobuses y organiza mejor tu tiempo de viaje. ¿Tienes información que aport…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Rutas Veracruz's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Rutas Veracruz runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC9C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.