Sampled from 4 of Kruidvat Smart Home's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3C2414 bg
#574234
#E41C24 accent
#FFFFFF text
Hoe leuk is het om je huis te veranderen in een SMART Home! Dat kan met de nieuwe, betaalbare SmartHome producten van Kruidvat. Met de handige SmartHome-app en/of afstandbediening, transformeer je in een handomdraai de sfeer huis! Je kunt de verlichting in-en uitschakelen, dimmen en kleuren aanpassen. Van heldere witte verlichting om in te werken, naar romantische warme sfeerverlichting om samen een glaasje te drinken. Creëer je eigen sfeer op elk gewenst moment van de dag. Met de SmartHome producten van Kruidvat bedien je ook met gemak jouw muziekinstallatie, activeer je je anti-inbraak-beveiligingssensoren en er is de mogelijkheid om alle SmartHome toepassingen aan je Alexa of Google-home systeem te koppelen. Hoe makkelijk is dat? Kruidvat maakt je huis steeds slimmer. Dat wil jij toch ook?
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Kruidvat Smart Home's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kruidvat Smart Home runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #3C2414) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E41C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.