Sampled from 6 of Salgo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#CC0434 accent
#111111 text
SALGO è l’App dedicata ai servizi di trasporto pubblico offerti da BUSITALIA nella Regione Umbria: servizi urbani ed extraurbani e servizi ferroviari linea San Sepolcro-Perugia-Terni. Con l'app SALGO potrai materializzare anche gli abbonamenti digitali acquistati o convertiti in digitale tramite portale web Busitalia Umbria e potrai anche acquistare abbonamenti di vario tipo dopo esserti tesserato da portale web Busitalia Umbria con il tuo account. Con l’app SALGO puoi pianificare il viaggio, acquistare il tuo titolo, consultare gli orari, cercare le fermate più vicine a te o alla tua destinazione e accedere alle news sul servizio. Con SALGO non devi più preoccuparti di cercare una rivendita di titoli di viaggio: l’acquisto dall'App è semplice e veloce. Puoi scegliere tra diverse modalità di pagamento: carta di credito, Masterpass, Satispay, Paga con PostePay e credito SisalPay. …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Salgo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Salgo runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC0434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.