Sampled from 4 of Pret A Manger: Organic Coffee's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#941C34 bg
#A23B50
#B46474 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
If you love freshly made Pret sandwiches, soups and salads and organic 100% arabica coffee, you’ll love the Pret a Manger app for iOS. Collect Pret Stars and Perks, subscribe and manage your Club Pret subscription, and choose what you’re going to have for lunch (and where you’ll get it). Some of the great features of the Pret app: Save every day with Club Pret - join the club for our lovely customers for just £5 a month and enjoy five half-price hot or iced Barista-made drinks every day. Collect stars and perks – scan your QR code every time you visit to earn stars as you shop. Stars turn into exciting perks such as tasty treats, drinks and other little extras, which you can redeem when you visit. Be the first to explore our new menus – find out about seasonal specials, new menu items and special offers with our home screen updates. Find your nearest Pret – use our handy sho…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Pret A Manger: Organic Coffee's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pret A Manger: Organic Coffee runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #941C34) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #B46474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.