Screenshot style breakdown
Sampled from 6 of West Ham United's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#8C243C bg
#9C4257
#AC6474 accent
#FFFFFF text
Screenshots
Icon palette
About this app
The West Ham United Official App brings you closer to your Club. You can keep up to date with exclusive App content, an in-depth Match Centre, West Ham TV video and more in a user-friendly iOS mobile experience. Features include: • Official breaking news from the heart of the Club • Live matchday hub with live audio, stats and more • Test your knowledge with Hammers quizzes, plus score and line-up predictors • Get push notifications to hear the news and match updates first • West Ham TV video content • Online store and ticketing Never miss a kick, download the West Ham United App now!
App details
What you can learn from West Ham United
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are West Ham United's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: West Ham United runs a dark set with one background colour (#8C243C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC6474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.