Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of My Bupa's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C1C44 bg
#2E3B5E
#0474BC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The My Bupa app lets you take care of your health, dental cover and wellbeing on the go. You can view your cover information, claims history and treatment information without having to call us. And keep your mind and body healthy with resources you can keep coming back to. It’s also how you access blua, digital health by Bupa. With My Bupa, you can: • Take control of your cover: Access your cover details, benefits, and see your claims history. • Stay active: Explore expert-led fitness classes, programmes and workout plans for all levels. From HIIT to yoga and pilates, there’s something for everyone. • Be mindful: Slow down with guided meditations to help you focus and calm your thoughts. Explore wellbeing guides on topics like sleep, eating better and how to manage anxiety. • Get expert health advice: We’re here to get you the right care - whether it’s talking to a GP, physio, nu…
App details
What you can learn from My Bupa
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are My Bupa's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Bupa runs a dark set with one background colour (#0C1C44) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0474BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.