Sampled from 6 of Move Republic's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6C4434 accent
#111111 text
Be more active and take care of your well-being with our innovative program that motivates you with rewards to move every day and makes it lots of fun! Join Move Republic and start earning rewards in sponsored programs and challenges — on your own, with a team of friends, or through your employer. Move Republic is also an innovative sports benefit that perfectly complements company offerings such as gym membership cards. Employers choose Move Republic to give their employees the freedom to select the type of benefit they enjoy most! Everyone can decide whether they prefer gym passes or rewards for the activities they love. Download the Move Republic app and stay active the way you want! From walking your dog, running, or cycling to gym workouts. For your convenience, you can connect the Move Republic app with many fitness apps and smartwatches, such as Apple Health, Fitbit, Garmin, S…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Move Republic's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Move Republic runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C4434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.