Sampled from 6 of Virgin Red: Rewards App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E40C0C bg
#E72E2E
#FCCC4C accent
#FFFFFF text
Virgin Red Means Go Virgin Red means go from the everyday to the epic. Your commute, weekly shop and everyday spending can earn you Virgin Points. Then comes the fun part. Turn those points into little treats, brilliant nights out or big adventures. What you do is up to you. Ready? Go. Earn points on everyday spending Virgin Red is the rewards club that helps you earn Virgin Points on the things you're already doing and spend them on incredible rewards, unforgettable experiences and treats from Virgin and the brands you love. Whether you're planning your next getaway, enjoying weekend adventures, dining out, shopping online or treating yourself to something special, Virgin Red helps every moment feel more rewarding. Join for free and discover hundreds of ways to earn and spend Virgin Points across travel, food, drink, entertainment, days out, retail and lifestyle brands. Earn …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Virgin Red: Rewards App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Virgin Red: Rewards App runs a dark set with one background colour (#E40C0C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCCC4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.