Sampled from 5 of e-saudeSP's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#24B4AC accent
#111111 text
Reading the caption text from the screenshots in your browser…
A Plataforma de Saúde Paulistana, e-saudeSP, é uma criação da Secretaria Municipal de Saúde de São Paulo para facilitar o acesso e o registro das informações de saúde do cidadão paulistano. Concebida para integrar e disponibilizar todas as informações de saúde envolvidas no atendimento SUS do âmbito municipal de São Paulo, o app possibilita que o cidadão registre diariamente seus dados de saúde, permitindo o monitoramento de informações de importância, como aferições de pressão e glicemia capilar, registro de peso, alergias e medicações de uso contínuo. Além disso, o app reúne grande quantidade de informações úteis da saúde, como orientações oficiais da Secretaria Municipal de Saúde, armazenamento do histórico clínico do paciente, e georreferenciamento para localização de unidades de saúde. Neste momento da pandemia do Novo Coronavírus, o app está configurado com os protocolos clínicos …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are e-saudeSP's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: e-saudeSP runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #24B4AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.