Sampled from 5 of Highlands Coffee's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CC1C2C bg
#D33B49
#540C1C accent
#FFFFFF text
Highlands Coffee Mobile Application is presented with the aim to serve deliciously bold cups of coffee and tea better and closer with more than millions of guest every year – bring to you special offers: FASCINATING PROMOTIONS Start with 50% OFF when downloading and registering app, more promotions made specifically for you will appear in “Rewards” section, turn on your notification and enjoy. REWARD FOR “DRIPS” Create account, collect “drips” for each purchase and receive rewards for Highlands Coffee members. CONVENIENCE FEATURES Along with promotion, Highlands Coffee App contains many convenience features that help you experience our service much easier such as Online Pre-Order, Delivery and Simple Payment via Prepaid Account.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Highlands Coffee's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Highlands Coffee runs a dark set with one background colour (#CC1C2C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #540C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.