Sampled from 6 of Doctoray's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#245CD4 accent
#111111 text
Doctoray is The app that would make it possible for the patients to contact their doctors and health care professionals online at the comfort of your home without the hustle of traffic, long queues or even embarrassment. Through doctoray, you can have you health care consultation throw texting, phone call or video call. You can also share picture, files and all kind of information with you doctor in complete privacy. There are specialists in many medical fields that you can easily contact them with the power of your fingertips. Doctoray offers free medical records, where you can upload all your medical information and all kind of reports. Doctoray will keep records of all you medical and health care consultations for easy follow up, that can easily be reached by your health care professional.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Doctoray's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Doctoray runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #245CD4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.