Sampled from 6 of Idade Gestacional (do bebê)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCB4C4 bg
#DD9EAC
#845464 accent
#111111 text
Idade Gestacional: calculadora e acompanhamento completo do pré-natal Calcule idade gestacional, data provável do parto (DPP) e acompanhe o pré-natal de forma completa, rápida e confiável. Desenvolvido para profissionais de saúde, o app reúne ferramentas essenciais para o acompanhamento da gestação em um só lugar. Principais funcionalidades Cálculo de idade gestacional • Baseado na DUM (data da última menstruação) • Ajuste por ultrassonografia (USG) • Cálculo rápido e preciso da DPP Acompanhamento completo da gestação • Registro de consultas e dados clínicos • Histórico organizado por paciente • Visualização prática da evolução gestacional Gráficos e curvas clínicas • Ganho de peso gestacional • Altura uterina • IMC gestacional • Visualização clara e intuitiva • Exporte relatórios Avaliação e ferramentas clínicas • Estimativa de peso fetal (Hadlock) • Escores clínicos • Ferrament…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Idade Gestacional (do bebê)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Idade Gestacional (do bebê) runs a light set with one background colour (#FCB4C4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #845464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.