Sampled from 4 of Allocate Loop's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4C7CC4 accent
#111111 text
Has your organisation signed up to Loop? Then download the app and ‘get in the loop’ today. Allocate Loop is the new app for the healthcare industry that allows you to connect and communicate with your teammates and organisation as well as managing your work life Stay in the Loop • Connect with your colleagues and see what they have to say, all without needing to share your personal contact details. • Get the latest news from your organisation in the Newsfeed. • Instantly message your connections. • Get automatically added to staff groups when your roster is posted, so you can message with all your teammates. • Share your own updates. • Comment and Like on anything in your Newsfeed. • Personalise your profile. Loop in your work life • View your own roster, in calendar view. • View your teams roster and see who you are working with. • Book vacant and bank shifts on the go* • Book y…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Allocate Loop's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Allocate Loop runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4C7CC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.