Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Rich Family's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ACDCFC bg
#97C1DD
#FCB444 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Rich Family – семейный гипермаркет. 33 магазина в России - от Казани до Владивостока. 3 магазина в Казахстане - в г. Алматы. Большие, яркие, просторные гипермаркеты Rich Family подарят массу положительных впечатлений. Площадь каждого магазина от 3 500 до 5 000 кв.м. Каждый член семьи найдет здесь товар по своим интересам. В магазинах широкий ассортимент детской и взрослой одежды, обуви, детских товаров, товаров для спорта и активного отдыха, велосипеды от самых маленьких до самых продвинутых взрослых моделей. В приложении вы сможете легко найти интересующий вас товар, просмотреть его фотографии, ознакомиться с описанием и характеристиками. Товары возможно приобрести посетив наши розничные магазины. Мы работаем с 2012 года, и завоевали любовь миллионов покупателей, которые нам доверяют. Каждый день гипермаркеты Rich Family посещают десятки тысяч покупателей, и мы делаем всё, чтобы они …
App details
What you can learn from Rich Family
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Rich Family's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Rich Family runs a light set where the background shifts from screenshot to screenshot (first shot #ACDCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCB444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.