Screenshot style breakdown
Sampled from 6 of The Conqueror Challenges's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141414 bg
#343434
#ECD464 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Turn your miles into medals with The Conqueror virtual fitness challenges! Earn stunning REAL finishers medals for completing a virtual fitness challenge from anywhere in the world! Make Every Mile Count with The Conqueror Virtual Challenges and smash your fitness goals with our award winning series of virtual challenges. Choose a challenge from famous places and routes around the world such as Yellowstone Park, English Channel, Niagara Falls and a whole range of others. Every time you go for a run, ride, walk or any other activity you advance along the challenge route until you cross the finish line. Automatically send distances from other apps including: Apple Health & Apple Watch adidas Running Fitbit Garmin Runkeeper Under Armour Apple Health (Healthkit) & Apple Watch Automatically send your daily step, walking/running and cycling data to your challenge from your Apple Watch …
App details
What you can learn from The Conqueror Challenges
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are The Conqueror Challenges's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Conqueror Challenges runs a dark set with one background colour (#141414) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #ECD464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.