Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Umo Mobility's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC5474 bg
#FC6B87
#543CC4 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Umo: Your travel companion. Umo is your travel companion, an all-in-one transit app that lets riders at agencies that utilize Umo buy transit passes, get directions, use map navigation, find your bus schedules, and move seamlessly wherever life takes you. Umo gets you where you need to go, displaying transportation closest to you so that you can easily explore, pay and go. Download Umo and get started today! * Simplified Home Screen – The App’s main screen (now accessible from the new ‘Home’ tab) simplifies rider navigation for quick, effortless access to all application features. * Easier agency Location – We have replaced “metro areas” with a new agency selection experience to make it easier for riders to locate an agency near them that uses Umo. Agencies are now clearly listed and sorted by nearness to the rider, ensuring that riders select the correct, intended transit agency …
App details
What you can learn from Umo Mobility
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Umo Mobility's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Umo Mobility runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FC5474) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #543CC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.