Sampled from 6 of Land Salzburg's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D40C14 accent
#111111 text
Mit dieser App hat man Warnungen, Videos und Fotos für das Land Salzburg und seine Bezirke immer auf Smartphone und Tablet griffbereit. Extra: Superschnelle Pushnachricht das ganze Land oder deinen Bezirk betreffend, wann immer in den Regionen etwas passiert, ein Unwetter naht oder ein Zivilschutzalarm ausgelöst wurde. Außerdem: Der aktuelle Lawinenwarnbericht, Badessentemperaturen, Jobs beim Land Salzburg und Verkehrsinfos. Der digitale Familienpass in der Land Salzburg App bietet viele Vergünstigungen. Familienpass-Besitzer werden über die App über Vorteile aktiv informiert, erhalten die beliebten Elternbriefe, Einblick ins Familienjournal, Tipps im Eltern-Kompass und Angebote für die Ferienbetreuung.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Land Salzburg's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Land Salzburg runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D40C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.