Sampled from 5 of Lite n' Easy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECFCF4 bg
#CFDDD6
#24A464 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Lite n’ Easy’s new and improved app has been designed to help you achieve your weight loss goals sooner with features like weekly weight loss tracking, body measurement tracking, easy access to your weekly menus, and our ActiveATE guided video exercise program. Research shows that a combined diet plus exercise program can provide greater long-term weight loss than a diet or exercise only program. That’s why ActiveATE has been designed to complement Lite n’ Easy’s meal plans so you can achieve and maintain your health and weight loss goals sooner. ActiveATE covers a range of fitness levels from beginner, to intermediate to advanced. The program consists of cardio and strength-building exercises. All workouts are supported by guided videos. Each week includes strength training workouts and guided 30 minute cardio sessions. Minimal equipment is required to participate in the ActiveA…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Lite n' Easy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Lite n' Easy runs a light set with one background colour (#ECFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #24A464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.