Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of 東京都公式アプリ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04843C bg
#279557
#7CC49C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
東京都公式アプリ（東京アプリ）は、デジタルの力で、都民一人ひとりがスマホ一つで行政とつながり、より便利になったと実感していただくことを目指す東京都の公式アプリです。 都のさまざまな取り組みが確認できるほか、イベント等に参加することで都立施設等のチケットやキャッシュレス決済サービスのポイントなどに交換できる東京ポイントが貯まります。 今後も、安全かつ安心して使うことができる機能を段階的に提供していきます。
App details
What you can learn from 東京都公式アプリ
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are 東京都公式アプリ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 東京都公式アプリ runs a dark set with one background colour (#04843C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7CC49C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.