Sampled from 4 of Winnipeg Transit's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0464AC bg
#2779B7
#2CA4FC accent
#FFFFFF text
The Winnipeg Transit app gives you easy access to all the information you need to ride transit in Winnipeg. Get real-time schedules near you. Plan a trip using Navigo. See bus locations on the map. Go live with On the Go. Find route maps and information. This is the official app of Winnipeg Transit. Key features: - View live locations of buses on the map - Follow along a trip in real-time using On the Go - Plan a trip from origin to destination using Navigo - Find real-time stop schedule information - View route maps with destination-specific paths and direction-of-travel information - Get acquainted with unfamiliar stops using stop photos - See if your bus is equipped with a bike rack or wheelchair securement with assistance feature - Set custom preferences for walk settings - Save your favourite stops and routes for easier access to the service you use most often - Find current far…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Winnipeg Transit's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Winnipeg Transit runs a dark set with one background colour (#0464AC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2CA4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.