Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Smiles's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECDC bg
#DDCFC1
#FC7424 accent
#111111 text
Screenshots
Icon palette
About this app
Planeje sua viagem dos sonhos com o novo app da Smiles! Transforme suas viagens em experiências memoráveis com o novo app Smiles. Com ele, você tem o mundo na palma da mão! Encontre mais de 50 companhias aéreas parceiras para reservar sua passagem, além de serviços como reserva de hotéis, aluguel de carros, créditos Uber, seguro viagem e muitos outros benefícios na Smiles, o programa de fidelidade para quem é feito de viagens. Conte com ofertas exclusivas em todos os serviços Smiles e tenha acesso as melhores promoções de passagens baratas em um só lugar. APROVEITE OS BENEFÍCIOS DE ACUMULAR, RESGATAR E TRANSFERIR MILHAS: - Escolha passagens aéreas para mais de 1600 destinos; - Explore uma seleção de mais de 400 mil hotéis para reservar e acompanhar informações sobre hospedagem; - Alugue carros dentro e fora do Brasil; - Compre créditos Uber e acumule milhas; - Conte co…
App details
What you can learn from Smiles
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Smiles's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Smiles runs a light set with one background colour (#FCECDC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC7424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.