Sampled from 4 of Mirvish Productions's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#FCCC14 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
The Mirvish Productions App is the easiest way to find out what is on stage in Toronto and purchase tickets. Now you have access to all Mirvish shows at anytime, anywhere. This is a free application. * Purchase Tickets Purchase tickets to upcoming shows and get special access to tickets exclusively through the mobile app. * Shows Access your upcoming Mirvish shows and mobile tickets. Get complete performance information including venue, dates, running time and more! * Digital Programme You don't have to wait to get to the theatre to check out the free Programme. Access it before the show to enhance your theatrical experience. * Videos Watch videos from the show you are about to see, plus many more!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Mirvish Productions's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mirvish Productions runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCCC14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.