Sampled from 4 of Embrace Social's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4474E4 bg
#5E87E7
#9CB4F4 accent
#FFFFFF text
Met de Embrace Social-app stuur je snel berichten, zoek je personen en deel je bestanden – onderweg, thuis of bij een klant. Dankzij deze app vind je alles snel terug. Heb je het telefoonnummer van iemand nodig? Zoek deze dan op in het smoelenboek en bel die persoon direct met je mobiel. Stel pushnotificaties in om nooit meer iets te missen. In de notificatie zie je meteen de inhoud van het bericht. Je kunt zelf bepalen of je deze meldingen wilt ontvangen. Gebruik de Embrace Social-app om: - Berichten op de tijdlijn te plaatsen - Afbeeldingen en documenten toe te voegen aan je bericht en groep - Altijd op de hoogte te blijven via pushnotificiaties - Snel te zoeken op groepen, collega’s, berichten, documenten, enz. - Gemakkelijk je profiel aan te passen Kortom: waar je ook bent, op welk moment van de dag dan ook, je hebt altijd je werkplek binnen handbereik. Problemen met inloggen? …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Embrace Social's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Embrace Social runs a dark set with one background colour (#4474E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9CB4F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.