Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Kwai - Cool Videos & Social's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC4C04 bg
#FC6527
#FCAC04 accent
#FFFFFF text
Screenshots
Icon palette
About this app
What is Kwai? Kwai is a social network for short videos and trending topics. Discover funny short videos. Contribute to the community with recordings, videos of your life, participate in daily challenges or find the best memes and videos. Share your life with short videos and choose from dozens of magical effects and filters for them. Trends and Challenges Find the best trends from around the Latin world with challenges and competitions every day. Who will go viral? Follow your favorite creators. Everything funny, fun and cool is here. See what you like most Choose your favorite content: Memes, Dance, Music, Humor, Blog, Beauty, Makeup, Fashion, Sports, Pets and much more. Find new friends who like the same content. Kwai is the best trending app and funny videos in Latin America. Follow your favorite creators The best creators in Latin America are in Kwai. Make a Duet with your favor…
App details
What you can learn from Kwai - Cool Videos & Social
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Kwai - Cool Videos & Social's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kwai - Cool Videos & Social runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FC4C04) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCAC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.