Sampled from 5 of FitMate: Calorie & Workout's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC641C accent
#111111 text
Reading the caption text from the screenshots in your browser…
FitMate is a calorie counter, workout tracker, and progress monitor in one app. Count calories from a photo, track your macros, log workouts, create workout plans, and monitor your weight, body measurements, and progress while losing weight or building muscle. No chaos from using several apps. No guessing. No starting over every week. COUNT CALORIES AND MACROS Add meals manually or from a photo. FitMate helps you estimate calories, protein, fats, and carbs faster. Track your diet, calories, macros, and meal history without turning every day into a complicated process. With FitMate, you can track: • calories • macros • meals throughout the day • diet history • weight loss progress • muscle-building progress Your diet should support your fitness goals — not take over your day. LOG WORKOUTS Use a workout tracker with an exercise database, videos, descriptions, and information ab…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are FitMate: Calorie & Workout's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FitMate: Calorie & Workout runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC641C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.