Screenshot style breakdown
Sampled from 5 of Victoria's Secret MENA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4D4CC bg
#D6BAB3
#84543C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to the Victoria’s Secret App: Your go-to destination for discovering new trends, exclusive offers, the latest and greatest shopping and styling content, & so much more. We have it all—from super-comfy, stay-in basics to glam going-out looks, we’ve got you (and every occasion you’re dressing for) fully covered. Thanks to Bras, Panties, Lingerie, Sleep, Sport, and Swim (not to mention Beauty and Accessories) in sizes XS-XXL, cups A-DDD, and bands 32-40, there’s something for everyone. And that’s just the beginning—here are some other great things we have going on: Fast and secure online shopping app. Shop online and choose your perfect checkout experience: have it delivered straight to your door or pick it up in-store with our super convenient Click & Collect service. Pay your way with flexible options—including credit cards, debit cards, and buy now, pay later plans that ma…
App details
What you can learn from Victoria's Secret MENA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Victoria's Secret MENA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Victoria's Secret MENA runs a light set with one background colour (#F4D4CC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #84543C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.